Selling From the Beach
The Seller Benchmark
eight questions, about two minutes

Where do you actually stand?

You cannot tell whether your margin, your returns, or your ad spend are normal, because there is nothing to compare them against. The surveys that exist are built on whoever opted into a software company's list. We want one built on people who read this.

Your scorecard comes first. Answer the eight questions and you get your read immediately, on this page, before you send anything. Submitting at the end is optional, and the only thing it does is make the benchmark better for everyone.

A band is fine. This is only used to group the results.

Live listings that moved at least one unit in the last 90 days.

SKUs

After Amazon fees, cost of goods, and ads. Sellerboard and most profit tools put this on the front page. A negative number is allowed.

% of sales

TACOS, not ACOS. Total ad spend divided by total sales, organic included.

% of sales

Units returned divided by units sold, over the last year.

%

Your top seller only, as a share of total Amazon revenue.

%

Everything on hand and inbound, divided by what you sell in a typical month.

months

Lost and damaged inventory, fee corrections, everything you got back. If you have never filed a claim, put 0.

$
your read

Here is what your own numbers already say.

Now help build the other half. It takes one click.

Nothing above needed anybody else's data. The comparison part does. Send your eight numbers in and you become one of the sellers the benchmark is built from. No name, no account, no company. Just the numbers.

Stored as one anonymous row. Never sold, never shared, never attached to your name.

Selling From the Beach
Weekly, free, for Amazon sellers. sellingfrom.co/newsletter
the benchmark